Launching a small business is thrilling, but marketing it on a budget can feel like the challenge. Don't fret! There are loads of affordable digital marketing strategies that could help you engage potential customers and develop your business. Launch by building a strong online presence with a website and social media pages. Share helpful content t

As a marketer looking to improve sales your organization needs a well-designed sales funnel. What exactly is this marketing tool? In simple terms, a sales funnel refers to the path that a potential customer goes through from their initial engagement with your brand, to making a purchase. Building your sales funnel involves a structured process, wh